Take 5 Oil Change
Franchisee Communications
There are oil changes. Then there are Take 5 Oil changes.
Fact: we knew little (okay, nothing) about oil changes when Take 5 approached us with an interesting challenge. In 2016, the Louisiana-based company was acquired by Driven Brands, a portfolio company of Roark Capital Group and a leading automotive franchisor. They were in the early stages of massive franchise expansion, from 65 oil change locations in nine states to (as of 2020) 503 locations in 18 states. Their challenge? To gather, organize and translate the 35-year-old company’s complete operations procedures into a clear, concise Franchise Owners Manual for new and prospective franchisees.
Fact: we knew little (okay, nothing) about oil changes when Take 5 approached us with an interesting challenge. In 2016, the Louisiana-based company was acquired by Driven Brands, a portfolio company of Roark Capital Group and a leading automotive franchisor. They were in the early stages of massive franchise expansion, from 65 oil change locations in nine states to (as of 2020) 503 locations in 18 states. Their challenge? To gather, organize and translate the 35-year-old company’s complete operations procedures into a clear, concise Franchise Owners Manual for new and prospective franchisees.
We did it and, whoa, was it fascinating. What other job allows a team to parachute into a company and freely poke around every department asking all kinds of questions? (Answer: This one.) They literally (and metaphorically) showed us what’s under the hood to help us understand all of the proprietary magic that makes their business model tick.
We did it and, whoa, was it fascinating. What other job allows a team to parachute into a company and freely poke around every department asking all kinds of questions? (Answer: This one.) They literally (and metaphorically) showed us what’s under the hood to help us understand all of the proprietary magic that makes their business model tick.
We took that research and knowledge and produced a big, beautiful and exhaustively thorough “playbook” for franchisees.
Along the way, they liked our work so much, we produced additional franchisee collateral, like operations workflow guides and real estate brochures.
And now, we know more than we ever thought we’d know about oil changes. Sweet.
We took that research and knowledge and produced a big, beautiful and exhaustively thorough “playbook” for franchisees.
Along the way, they liked our work so much, we produced additional franchisee collateral, like operations workflow guides and real estate brochures.
And now, we know more than we ever thought we’d know about oil changes. Sweet.
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What The Client Says
When we started ramping up the Take 5 Oil Change franchise business, we needed a highly-organized, thorough and curious person to dive into our existing operations material to create a framework and roadmap for developing an outstanding new Franchise Owner’s Manual.
Colleen embedded herself within all of our departments to learn the business – she needed little direction after brief introductions with team leaders and then she ran with it from there. Her team designed a complete and thorough manual that was critical to growing our franchise business.
This is a hardworking, all-in kind of team to work with on projects that require content and brand management.
Ted Rippey
Senior Vice President of Franchise Development
Take 5 Oil Change
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