Photo by Adrian Cogua
Photo by Eileen Pan
Crush Editorial is an all-things-creative agency focused on B2C content marketing and communications. We do not follow the traditional agency model. We curate teams of experienced, top-of-the-masthead publishing and editorial creatives (wherever they are), so our clients get the best editors, journalists, copywriters, designers and illustrators (whatever the project).
We’re seasoned professionals who do the hard creative work — strategy, planning, writing, design — that businesses can’t (or don’t want to) do for themselves.
Senior Vice President of Franchise Development
Driven Brands, Inc.
Director of Operations
Center for Sport
But when Crush Editorial kicked off with us, the digital marketing team felt a breath of fresh air. Here was a firm whose creative approach was consumer-focused, not tradition-focused. In my change-resistant organization, they built a compelling business case for journalistic content marketing, showing us its potential to build consideration and ultimately drive to purchase. Within six months of launch, we'd won two advertising industry awards.
Now into our eighth year with Crush, we're utilizing their network of designers, illustrators, photographers, copywriters, technologists, and more. Their flawless execution and end-to-end ownership mindset keep us coming back and expanding scope.
And the most important part — business results. In studies with our research agencies, content marketing has shown to be the single most effective driver of consideration; another campaign had the highest conversion rate on our site — even topping traditional lead-gen landing pages. Doing the math on the business that's generated — our relationship with Crush is ROI-positive, and then some.
Senior Director of Marketing
Farmers Insurance